Atlas · A Product Decision Engine
Search finds what you ask for. Atlas helps you discover what you actually need.
A decision engine guides you through the decision instead of expecting you to know what to search for. Expertise belongs embedded in the software — not as a prerequisite for using it.
What is a decision engine?
It helps you discover the best option for your specific situation.
Choosing a mattress, a baby stroller or even a board game is not fundamentally a search problem — it is a decision problem. The right answer depends on context: who you are, what you are trying to achieve, your constraints, and what matters most to you. Atlas complements traditional search by solving the decisions that search cannot.
The canonical model
WHO + WHERE + WHEN = NEED
NEED + WHAT → CANDIDATES by FIT
Atlas knows what matters to you before asking you to know what matters about the product.
Available Atlases
Each Atlas is a decision engine for one category.
— and follow through to a merchant seeing your needs met.
How it works
Three moves, no category expertise.
01
Describe your situation
Who it is for, where it has to fit, when you will use it. No category jargon required.
02
Watch the field narrow
Include what you want, exclude what you don't, in any order. Possibilities update as you go.
03
See why it fits
A short list of products that genuinely suit you, with the reasoning shown — and a link to where you can get yours.
Roadmap
More domains follow the proof.
Board games
Board Game Atlas
Find the game that fits the table, not just what's popular.
Who is at the table? Where do you play? How much time do you have? Atlas turns reviews, forums and expert commentary into comparable attributes so the games that fit your table surface before the ones that simply top the charts.
Example need
Two adults + kids 6 & 9, while camping, twenty minutes. Learn as you play, no player elimination.
Coming soon
Cars
Car Atlas
You know your life. You shouldn't need to know every car.
Family, commute, street parking, cargo, long trips, charging, climate. Atlas turns how you actually use a car into comparable needs so the right models surface before you start choosing brands, styles or what's popular with everyone else.
Example need
Family of four, daily commute, small garage, weekend sports gear, regular long trips. Comfortable, practical and cheap to run.
Coming soon
Baby strollers
Baby Stroller Atlas
Find the stroller that fits your life, not the other way around.
Car boot dimensions, home storage, lifts and stairs, terrain, public transport, and family routines. A category where a poor choice is felt daily.
Example need
City flat, no lift, folds one-handed, fits a small car boot.
Coming soon
Mattresses
Mattress Atlas
Find the mattress for how you actually sleep.
Sleeping position, body weight, temperature, partner movement, bed base. Context decides the answer far more than a star rating does.
Example need
Side sleeper, medium build, sleeps hot, shares a bed.
Coming soon